Challenges and dilemmas of personal data protection in the era of algorithmic culture

Abstract

Algorithmic culture presents society with dilemmas and challenges that must be confronted, understood, and shared. People need to be aware of how their data is collected, processed, stored, shared, and algorithmically transformed. This article, from the perspective of the General Personal Data Protection Law (LGPD) and other regulations, addresses issues related to personal data protection in light of social algorithmization by artificial intelligence (AI). Concurrently, it discusses algorithmic transparency, technological solutions for personal data protection, and regulations on the subject. Data anonymization technologies are also elaborated upon and detailed. The aim is to explore the primary challenges and dilemmas associated with personal data protection within the context of algorithmic culture. Through an exploratory and deductive methodology, it was possible to highlight some technologies aimed at safeguarding personal data, as well as to provide greater fairness to AI algorithms