THE IMPACT OF AI ON WRITING IN THE ERA OF INTERNET TRENDS

Abstract

The rise of generative Artificial Intelligence (AI) profoundly reshapes written communication and challenges traditional notions of authorship and originality. This article explores the intersection of AI with digital-era linguistic transformations, such as conciseness, multimodality (emojis, GIFs), and "Algospeak," and how Natural Language Processing (NLP) reflects and amplifies these dynamics. It analyzes the debate between prescriptive grammar and sociolinguistics, highlighting the contextual variability of language and the semiotics of new communication codes, illustrated by examples like the miniseries Adolescence. This paper discusses AI as a textual co-creator, focusing on "algorithmic poetry" and the contrast between machine simulation and genuine human experience in art, Drawing on the philosophy of Miguel Reale. The research also addresses the dilemma of hybrid authorship, the ambiguity of plagiarism in the algorithmic era, and the increasing need for critical digital literacy. It concludes that AI does not suppress human writing but transforms it, demanding new competencies and a continuous re-evaluation of communication paradigms so that individuals can become conscious agents of digital language.