This preprint has been published elsewhere.
DOI of the published preprint https://doi.org/10.25200/BJR.v21n2.2025.1738
Preprint / Version 1

DIFFERENCES IN THE PERCEPTIONS OF REPORTERS AND EDITORS REGARDING THE USE OF AUDIENCE METRICS IN BRAZILIAN

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DOI:

https://doi.org/10.1590/SciELOPreprints.11318

Keywords:

Journalism, Journalistic Ethics, Metrics, Audience, Discourse Analysis

Abstract

This article results of broader research aimed at understanding, from the perspective of journalistic ethics, how journalists perceive the metrification of Brazilian journalism, which has been guided by the fulfillment of audience goals. In this paper, we discuss one of the results achieved: the difference in understanding of metrics between reporters and editors. We conducted in-depth interviews with 10 journalists from major newsrooms and, through Discourse Analysis, identified that reporters express greater negativity, highlighting the pressure to produce stories of audience interest, while editors adopt a conciliatory tone, emphasizing the connection between the press and the audience's reading interests.

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Author Biographies

Marcel Hartmann Prestes, Federal University of Rio Grande do Sul

Journalist, postgraduated in Brazilian Literature and in History, Sociology, and Philosophy, with a master's degree in Communication from the Federal University of Rio Grande do Sul (UFRGS). Member of the Journalism Research Center (Nupejor). Previously a reporter for O Estado de S. Paulo, Zero Hora, and Rádio Gaúcha. Since 2023, has been working in communications at the United Nations (UN). ORCID: 0009-0005-7483-5726. Contribution to the article: conceptualization; formal analysis; investigation - interviews; writing - original draft; writing - review and editing. E-mail: celhartmann@gmail.com.

Thaís Helena Furtado, Federal University of Rio Grande do Sul

Permanent professor in the Graduate Program in Communication at the Federal University of Rio Grande do Sul (UFRGS) in Porto Alegre, Brazil. Professor in the Department of Communication at UFRGS, leader of Nupejor (Journalism Research Center), and director of COLO - Collective for Children and Youth Journalism. Holds a Ph.D. in Communication and Information and a master's degree in Letters, specializing in Discourse Analysis, from the same university. Previously worked as a reporter and associate editor at Veja magazine and as an editor at Zero Horanewspaper. ORCID: 0000-0002-6402-5202. Contribution to the article: conception; conceptualization; formal analysis; writing; and review. E-mail: thaisfurtado93@gmail.com.

Posted

02/28/2025

How to Cite

DIFFERENCES IN THE PERCEPTIONS OF REPORTERS AND EDITORS REGARDING THE USE OF AUDIENCE METRICS IN BRAZILIAN . (2025). In SciELO Preprints. https://doi.org/10.1590/SciELOPreprints.11318

Section

Applied Social Sciences

Copyright (c) 2025 Marcel Hartmann Prestes, Thaís Helena Furtado

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Data statement

  • The research data cannot be made publicly available

    • Os dados provêm de entrevistas feitas com jornalistas de grandes redações brasileiras que assinaram documento confirmando a participação na pesquisa sob anonimato para garantir que não seria demitidos por falar sobre dilemas éticos em ambiente de trabalho