Diferenças nas Percepções de Repórteres e Editores Brasileiros sobre o Uso de Métricas de Audiência em Redações Jornalísticas

Marcel Hartmann Prestes; Thaís Helena Furtado

doi:10.1590/SciELOPreprints.11318

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Marcel Hartmann Prestes Federal University of Rio Grande do Sul https://orcid.org/0009-0005-7483-5726
Thaís Helena Furtado Federal University of Rio Grande do Sul https://orcid.org/0000-0001-9474-1800

DOI:

https://doi.org/10.1590/SciELOPreprints.11318

Keywords:

Journalism, Journalistic Ethics, Metrics, Audience, Discourse Analysis

Abstract

This article results of broader research aimed at understanding, from the perspective of journalistic ethics, how journalists perceive the metrification of Brazilian journalism, which has been guided by the fulfillment of audience goals. In this paper, we discuss one of the results achieved: the difference in understanding of metrics between reporters and editors. We conducted in-depth interviews with 10 journalists from major newsrooms and, through Discourse Analysis, identified that reporters express greater negativity, highlighting the pressure to produce stories of audience interest, while editors adopt a conciliatory tone, emphasizing the connection between the press and the audience's reading interests.

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Author Biographies

Marcel Hartmann Prestes, Federal University of Rio Grande do Sul

Journalist, postgraduated in Brazilian Literature and in History, Sociology, and Philosophy, with a master's degree in Communication from the Federal University of Rio Grande do Sul (UFRGS). Member of the Journalism Research Center (Nupejor). Previously a reporter for O Estado de S. Paulo, Zero Hora, and Rádio Gaúcha. Since 2023, has been working in communications at the United Nations (UN). ORCID: 0009-0005-7483-5726. Contribution to the article: conceptualization; formal analysis; investigation - interviews; writing - original draft; writing - review and editing. E-mail: celhartmann@gmail.com.

Thaís Helena Furtado, Federal University of Rio Grande do Sul

Permanent professor in the Graduate Program in Communication at the Federal University of Rio Grande do Sul (UFRGS) in Porto Alegre, Brazil. Professor in the Department of Communication at UFRGS, leader of Nupejor (Journalism Research Center), and director of COLO - Collective for Children and Youth Journalism. Holds a Ph.D. in Communication and Information and a master's degree in Letters, specializing in Discourse Analysis, from the same university. Previously worked as a reporter and associate editor at Veja magazine and as an editor at Zero Horanewspaper. ORCID: 0000-0002-6402-5202. Contribution to the article: conception; conceptualization; formal analysis; writing; and review. E-mail: thaisfurtado93@gmail.com.