SOCIAL INNOVATION IN THE DIGITAL ERA: PROMOTION OF COMMON POTS THROUGH SOCIAL NETWORKS

Abstract

The common pots are social organizations that face daily the problem of guaranteeing the provision of food to the most vulnerable residents of the community. The research objective was to identify the relationship between awareness campaigns on social networks and the dissemination of the needs of these organizations located in the "José Carlos Mariátegui" Human Settlement in the "Villa María del Triunfo" district in Lima. A quantitative methodology, non-experimental design, and correlational level were used, where two questionnaires were applied to 180 participants selected with non-probabilistic sampling. The main results revealed a strong correlation between social media campaigns and the improvement in disseminating the needs and work of the members of the communal cooking pots. In conclusion, it was identified that awareness campaigns on social networks are effective tools to make visible the needs of popular associations and mobilize the necessary support from various actors. Likewise, the study highlighted the relevance of empowerment, effective management, and solidarity from mothers and members of the communal cooking pots, who have managed to organize and self-manage insufficient solutions due to their precarious socioeconomic conditions.