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THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH

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DOI:

https://doi.org/10.1590/SciELOPreprints.7018

Keywords:

agribusiness, discursive contention, social media, Facebook, social network analysis

Abstract

This work focuses on the public debate on social media platforms that address environmental issues in Brazil. It aims to map and analyze the conceptualization mechanisms that guide the construction of meanings underlying the discursive dispute involving the theme of agribusiness in news links circulating on Facebook (Meta, Inc.). Based on methodological tools for analyzing online social networks (Ruediger, 2017), a search syntax (Dienstbach et al., 2021) related to the topic of agribusiness and its execution in the CrowdTangle application ( Meta, Inc.). With this, around 3.1 thousand posts made in Portuguese were identified, on public Facebook pages and groups, between January 1st and February 1st, 2023. From this, possible relationships between textual regularities were analyzed. of posts and discursive aspects ‒ related to social, historical and political factors ‒ linked to these regularities, based on the theoretical and analytical collection of a socio-cognitive approach to language and discourse (Langacker, 1987; Wodak, 2006; Van Dijk, 2017). Results show that news links circulating on Facebook conceptualize, for the most part, agribusiness from a perspective guided by production success and profit. Persistence in numerical figures supports cognitive models of a growing ECONOMY and decreasing HUNGER. Another frequent fact is the VILLAINIZATION of the management of former president Bolsonaro (PSL) and his ministers, through allegedly secretive actions.

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Author Biographies

Dalby Dienstbach Hubert, Fundação Getulio Vargas

Dalby Dienstbach has a PhD in Language Studies from the Universidade Federal Fluminense (UFF), assistant professor at the School of Communication, Media and Information at Fundação Getulio Vargas (FGV ECMI) and researcher at the DAPP Lab, at that institution.

Polyana Barboza, Fundação Getulio Vargas

Polyana Barboza has a master's degree in IT from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), assistant professor at the School of Communication, Media and Information at Fundação Getulio Vargas (FGV ECMI) and researcher at the DAPP Lab, at that institution.

Posted

10/03/2023

How to Cite

Cordeiro, M., Hubert, D. D., & Barboza, P. (2023). THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH. In SciELO Preprints. https://doi.org/10.1590/SciELOPreprints.7018

Section

47th Annual ANPOCS Meeting

Plaudit

Data statement

  • The research data is contained in the manuscript

  • The research data is available on demand, condition justified in the manuscript