NARRATIVAS DIGITAIS E INTELIGÊNCIA ARTIFICIAL: UMA ANÁLISE COMPARATIVA TRIDIMENSIONAL DE CONTEÚDOS AUDIOVISUAIS

Allan Herison Ferreira; Ana Carolina Trevisan

doi:10.1590/SciELOPreprints.9937

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Allan Herison Ferreira Universidade Nova de Lisboa https://orcid.org/0000-0003-3606-2089
Ana Carolina Trevisan Universidade Nova de Lisboa https://orcid.org/0000-0002-2818-5858

DOI:

https://doi.org/10.1590/SciELOPreprints.9937

Keywords:

Sociology, Identities, Audiovisual Media, Digital Identity, Audiovisual Content, Social Networks, Artificial Intelligence (AI), Youtube

Abstract

This article examines the impact of social media platforms and artificial intelligence (AI) technologies on the construction of digital identities and communication. It explores how platforms such as YouTube influence the creation, expression, and perception of identities while discussing the role of AI algorithms in shaping these interactions. The research adopts a three-dimensional comparative approach, analyzing audiovisual content from the perspectives of content creators, peers, and AI tools, with a particular focus on films produced in audiovisual workshops supervised in an academic research environment.

The findings reveal relevant divergences between human and automated categorizations, highlighting the influence of AI-based recommendation algorithms on public visibility and the formation of social narratives. The study identifies inherent biases and limitations in these tools, which can reinforce stereotypes, promote polarization in public debate, disseminate unreliable information, and limit the diversity of perspectives among authors and users through opaque and poorly understood criteria. The article advocates for greater transparency and control over algorithmic decision-making processes and recommends policy measures to ensure fairer and more inclusive digital environments. This research aims to contribute to digital sociology, media studies, and policy debates by proposing innovative methodologies to better understand the complexities of identity construction in digital spaces.

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Author Biographies

Allan Herison Ferreira, Universidade Nova de Lisboa

Allan Herison Ferreira is a PhD candidate in Communication Sciences, with an emphasis on Social Sciences at NOVA University Lisbon. He holds a Master's degree from the Graduate Program in Sociology at the University of São Paulo (2018), a Bachelor's degree in Social Sciences from the University of São Paulo, and a licentiate degree in Information Systems Management from Universidade Ibero-Americana (São Paulo, Brazil). He is currently a research fellow in a project funded by the Foundation for Science and Technology (FCT), affiliated with the Communication Institute of NOVA University Lisbon and the Faculty of Philosophy, Languages, and Human Sciences, with the theme “Identity Strategies in Action: The Crystallization of Social and Personal Identities in Amateur Digital Films.”

Ana Carolina Trevisan, Universidade Nova de Lisboa

Ana Carolina Trevisan is a PhD student in Communication Sciences, with specialization in Social Sciences, affiliated with the Institute of Philosophy of the NOVA Nova University of Lisbon (IFILNOVA). Master's degree from the Graduate Program in Sociology at the University of São Paulo in 2019. Bachelor's degree in Sociology from the University of São Paulo and in Psychology from Mackenzie (SP-Brazil). She is currently a scholarship holder on the research project entitled “The use of argumentative strategies on social networks by far-right and populist political groups in Brazil and Portugal”, funded by a grant from the Foundation for Science and Technology (FCT) awarded by IFILNOVA.