BUENAS PRÁCTICAS DE INNOVACIÓN SOCIAL EN MUJERES COMERCIANTES INFORMALES DE LA PARROQUIA SININCAY, CANTÓN CUENCA, ECUADOR

Yonimiler Castillo Ortega; Bryam Stalin López Arbito

doi:10.1590/SciELOPreprints.6023

This preprint has been published elsewhere.
DOI of the published preprint https://doi.org/10.37135/chk.002.21.04

Preprint / Version 1

GOOD PRACTICES OF SOCIAL INNOVATION IN INFORMAL BUSINESSWOMEN IN SININCAY PARISH, CUENCA CANTON, ECUADOR

##article.authors##

Yonimiler Castillo Ortega Universidad Católica de Cuenca https://orcid.org/0000-0002-7710-5199
Bryam Stalin López Arbito Universidad Católica de Cuenca

DOI:

https://doi.org/10.1590/SciELOPreprints.6023

Keywords:

Social innovation, informal sector, country woman

Abstract

This research aimed to analyze the good practices of social innovation of informal women traders in the parish of Sinincay, canton Cuenca, Ecuador, in their main economic activity. Under a mixed approach, theoretical and empirical methods were used, and the following techniques were applied: survey and focus groups. It was found that 26% of the women surveyed offer the "yapa" as an innovative action in sales; 42% keep going around the city to be closer to customers, and 31.6% use friendly treatment, as they consider that it facilitates their sales; in addition, it was assessed that their level of social innovation is of new principles.

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Author Biographies

Yonimiler Castillo Ortega, Universidad Católica de Cuenca

Unidad Académica de Administración, Carrera de Economía

Bryam Stalin López Arbito, Universidad Católica de Cuenca

Unidad Académica de Administración, Carrera de Economía

PDF (Spanish)

Posted

05/04/2023

How to Cite

GOOD PRACTICES OF SOCIAL INNOVATION IN INFORMAL BUSINESSWOMEN IN SININCAY PARISH, CUENCA CANTON, ECUADOR. (2023). In SciELO Preprints. https://doi.org/10.1590/SciELOPreprints.6023