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Preprint / Version 1

MEMES AND THERAPY IN THE ERA OF COVID-19: REFLECTION FROM VISUAL CULTURE, PSYCHIATRY, PSYCHOLOGY AND THE NEUROSCIENCES

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Carolina Gutiérrez de Piñeres-Botero Universidad Santo Tomás https://orcid.org/0000-0001-9079-3670
Juan Sebastián López-López Universidad Santo Tomás
Jenny Carolina López-Pacheco Military University Nueva Granada
Franklin Escobar-Córdoba National University of Colombia https://orcid.org/0000-0002-0561-4883

DOI:

https://doi.org/10.1590/SciELOPreprints.3706

Keywords:

Wit and Humor, Health Promotion, Psychopathology, Cognition

Abstract

During the COVID-19 pandemic, the use of virtual therapies and therapeutic support through social networks skyrocketed. One of these strategies was the use of humor through memes. Humor has a wide range of significant positive effects on emotional well-being and interpersonal relationships. This reflection article aims to analyze the concept of meme, its antecedents as a therapeutic tool, the relationship between memes, humor, and the human expression of laughter, the impact of memes on cortisol and oxytocin, the positive consequences of sharing memes, and strategies for choosing a meme that can be therapeutic.

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Author Biographies

Carolina Gutiérrez de Piñeres-Botero, Universidad Santo Tomás

Psychologist, Pontificia Universidad Javeriana. Doctor of Psychology with Orientation in Applied Cognitive Neuroscience, Maimonides University. Magister in Legal Psychology, Universidad Santo Tomás

Juan Sebastián López-López, Universidad Santo Tomás

PhD in Communication and Social Sciences, Universidad Rey Juan Carlos, Spain. He is Fellow Researcher at the Instituto de Estudios Socio-Históricos Fray Alonso de Zamora (Universidad Santo Tomás). He is interested in the performative turn in cultural sociology and its applications in new media studies.

Jenny Carolina López-Pacheco, Military University Nueva Granada

Psychiatry, Pontificia Universidad Javeriana – Master in Education, Universidad Militar Nueva Granada - Professor at SENA Training Center for Human Talent in Health, Bogotá, Colombia

Franklin Escobar-Córdoba, National University of Colombia

Medico Psiquiatra Universidad Nacional de Colombia
Magíster en Psiquiatría Forense y Doctor en Medicina de la Universidad Nacional de La Plata Argentina
Experto en Medicina del Sueño ACMES
Profesor Titular de Psiquiatría de la Facultad de Medicina de la Universidad Nacional de Colombia
Investigador Senior Minciencias
Coordinador Investigación, Desarrollo e Innovación Fundación Sueño Vigilia Colombiana

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Posted

06/15/2026 — Updated on 03/07/2022

Versions

04/11/2022 (2)
03/07/2022 (1)

How to Cite

MEMES AND THERAPY IN THE ERA OF COVID-19: REFLECTION FROM VISUAL CULTURE, PSYCHIATRY, PSYCHOLOGY AND THE NEUROSCIENCES. (2022). In SciELO Preprints. https://doi.org/10.1590/SciELOPreprints.3706