PEDAGOGICAL RESIGNIFICATION IN COMMUNICATION CAREERS THROUGH PARTICIPATORY ACTION RESEARCH AND PHILOSOPHICAL APHORISMS

Abstract

A Participatory Action Research is presented within the framework of communication studies with the objective of analyzing a case of resignification of educational practice in communication and the praxis of communication itself, from a critical perspective, taking as a catalyst the aphorisms of Wagensberg and the contributions of ancient and modern philosophers. Qualitative techniques were applied in order to analyze the work that the students carried out to present projects to real companies: some took a philosophy class as a resource for the design of proposals; others did not take I and did not develop the philosophical conversational dynamics linked to the theoretical-technical content. The importance of the subject lies in the inclusion of philosophy in the management processes of Public Relations and creativity to stimulate the capacity for constructive critical thinking. The results showed that the use of aphorisms and philosophical reasoning in didactics leads to the development of projects that are much more consistent, better informed and structured, more holistic and socially responsible on the part of the students who applied them, than those who did not. This finding showed two things: the need for reflection on pedagogical resignification in communication and a new field to expand research.