Mutations of progress in the peripheral family project: between autoconstruction and popular entrepreneurship
DOI:
https://doi.org/10.1590/SciELOPreprints.16486Keywords:
urban peripheries, autoconstruction, entrepreneurship, social classes, ethnographyAbstract
The article analyses the emergence of popular entrepreneurship in the peripheries of São Paulo as a historical development of autoconstruction and the family project of social mobility in the 1970s and 1980s. Based on ethnographic research conducted between 2017 and 2022 in the southern zone of São Paulo, it examines the trajectories of five young entrepreneurs in the food industry in Paraisópolis, Parelheiros, and Campo Limpo. The study shows how the ideal of home ownership has been converted into symbolic and material capital for new forms of entrepreneurship, articulating values of autonomy, merit, and progress. It concludes that popular entrepreneurship redefines the ethics of work and autoconstruction but also reproduces inequalities and class segmentation within the peripheries.
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Copyright (c) 2026 Henrique Costa

This work is licensed under a Creative Commons Attribution 4.0 International License.
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The research data is available on demand, condition justified in the manuscript


