INSTAGRAM E MÍDIAS NARRATIVAS NA DIVULGAÇÃO CIENTÍFICA: ABORDANDO PLANTAS MEDICINAIS EM SÉRIES, FILMES E LIVROS

Dafne Beserra-Silva; Mariana Cavalheira; Beatriz Oliveira; Emilyn Silva; Anne Caroline Alves Nogueira; Anne Milagres da Silva; Cristiane Aguiar  da Costa; Graziele Freitas de Bem; Angela de Castro Resende; Dayane Teixeira Ognibene

doi:10.1590/SciELOPreprints.13804

##article.authors##

Dafne Beserra-Silva Rio de Janeiro State University https://orcid.org/0000-0002-8135-9140
- Conceptualization
- Formal Analysis
- Methodology
- Investigation
- Writing – Original Draft Preparation
Mariana Cavalheira Rio de Janeiro State University https://orcid.org/0000-0002-5048-9292
- Conceptualization
- Methodology
- Investigation
Beatriz Oliveira Rio de Janeiro State University https://orcid.org/0000-0001-8435-126X
- Methodology
- Investigation
Emilyn Silva Rio de Janeiro State University https://orcid.org/0009-0002-4991-7429
- Methodology
- Investigation
Anne Caroline Alves Nogueira Rio de Janeiro State University https://orcid.org/0000-0002-3624-2154
- Methodology
- Investigation
Anne Milagres da Silva Rio de Janeiro State University https://orcid.org/0009-0005-5035-8734
- Methodology
- Investigation
Cristiane Aguiar da Costa Rio de Janeiro State University https://orcid.org/0000-0003-1927-1794
- Project Administration
- Writing – Review & Editing
Graziele Freitas de Bem Rio de Janeiro State University https://orcid.org/0000-0002-9094-1597
- Project Administration
- Writing – Review & Editing
Angela de Castro Resende Rio de Janeiro State University https://orcid.org/0000-0002-7465-6171
- Writing – Review & Editing
- Project Administration
Dayane Teixeira Ognibene Rio de Janeiro State University https://orcid.org/0000-0002-8740-4504
- Project Administration
- Writing – Review & Editing
- Supervision

DOI:

https://doi.org/10.1590/SciELOPreprints.13804

Keywords:

Scientific dissemination, audiovisual media, medicinal plants, Instagram, Social media

Abstract

Scientific dissemination (SD) serves to share information with the public interested in science and technology. It enables scientists to connect more closely with society. In this context, social networks like Instagram have great potential to make scientific knowledge more accessible and engaging. Sharing accurate information about medicinal plants, their properties, benefits, and risks helps raise public awareness. It also promotes the responsible use of these natural resources. SD on medicinal plants is important, as many species mentioned in fictional narratives have real applications in pharmacology and traditional medicine. This study examines the impact of narrative media, including series, films, and books, on SD. The focus is on popularizing knowledge about medicinal plants. Instagram posts about works such as Pocahontas, The Vampire Diaries, Harry Potter, and Bridgerton were analyzed. Post metrics were examined to evaluate how the content was received. This paper presents and discusses medicinal plants in different fictional works. The data suggest that using popular cultural references on social media can boost audience interest and expand a post’s reach. Familiarity and emotional connection with entertainment works appear to enhance people's understanding of scientific information. This makes such content more accessible and appealing on Instagram. In conclusion, integrating science with audiovisual media on social networks broadens the reach of the information. It also promotes critical thinking and increases interest in scientific knowledge. This demonstrates the potential of these platforms to democratize science.