This preprint has been published elsewhere.
DOI of the published preprint https://doi.org/10.11606/0103-2070.ts.2025.230886
Preprint / Version 1

The sun rises for everyone: popular entrepreneurship as a peripheral identity in são paulo

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DOI:

https://doi.org/10.1590/SciELOPreprints.10012

Keywords:

urban peripheries, popular culture, entrepreneurship, social classes, social mobility

Abstract

The article analyzes the possibility of consolidating popular entrepreneurship as a significant identity in São Paulo, understood as a result of individual experiences associated with self-employment in the southern periphery of the metropolis. The text an outcome of an ethnography conducted between 2017 and 2021. Two profiles of self-employed workers are analyzed: a case of “weak” entrepreneurship, in which the little articulated entrepreneurial ethos is linked to a traditional way of life; then, two cases of “strong” entrepreneurship, in which their characters express the lexicon characteristic of entrepreneurial discourse, but with different results depending on the aspiration for social distinction. For each of the three cases, experiences in relation to work, community life, formal and non-formal education and prospects for social mobility are analyzed. The article dialogues with the literature on urban peripheries and develops a theoretical point of view on the theme of popular entrepreneurship.

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Posted

09/17/2024

How to Cite

The sun rises for everyone: popular entrepreneurship as a peripheral identity in são paulo. (2024). In SciELO Preprints. https://doi.org/10.1590/SciELOPreprints.10012

Section

48th Annual ANPOCS Meeting

Copyright (c) 2024 Henrique Costa

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Data statement

  • The research data cannot be made publicly available

    • The data used in the analyses is the result of in-depth interviews and personal field notes carried out through participant observation. Making this data publicly available could jeopardise the privacy of the research participants.