OBJECTIVITY AND SUBJECTIVITY IN FREIRE AND BAUMAN: TRANSFORMATIVE ACTION ON THE LOGIC OF THE CONSUMER MARKET

Abstract

This article seeks, in the analysis of the relationship between the concepts of subjectivity and objectivity as constitutive dimensions of individuals' identities, to understand the effects of the change in the capitalist control system in its current form. The argument is based on two references: the thinking of the Brazilian philosopher and educator Paulo Freire on his interpretation of the relationship between the oppressor and the oppressed as conditioning the dialectic between subjectivity and objectivity, and the thinking of the Polish sociologist Zygmunt Bauman on the ways in which the capitalist system appropriates the technological means of production and consumption to update the social structure of control that guarantees the maintenance of its essential contradiction, namely, that the search for maximizing the accumulation of value increasingly diminishes its own source of generation, the abstract work. By having in common, as one of their main theoretical references, the dialectical historical materialism of the German philosopher and sociologist Karl Marx, it was possible to identify in the Freirean dialectic and in the Baumanian ambivalence, elements of consensus that could support a proposal of pedagogical action for the development of critical reflection associated with transforming action, as a possibility of rescuing subjectivity co-opted by the logic of the consumer market.