THE “AMAZON BRAND” IN THE DEVELOPMENT OF NARRATIVE AND MARKETING STRATEGIES IN SERIAL FICTION FOR STREAMING. SciELO Preprints, 2025. DOI: 10.1590/SciELOPreprints.13342. Disponível em: https://preprints.scielo.org/index.php/scielo/preprint/view/13342. Acesso em: 9 nov. 2026.