Preprint / Version 1

Viraljacking analysis. Case: The Squid Game

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DOI:

https://doi.org/10.1590/SciELOPreprints.5587

Keywords:

advertising, viraljacking, social media, real time marketing, branded content, newsjacking

Abstract

The objective of the work is the qualitative analysis of viraljacking, through the Theory of Advertising Appeals and Needs, the characteristics of the advertising format and the use of visual rhetorical figures. For this purpose, the case of the series 'The squid game' was used, since, thanks to its popularity among the public user of social networks, it was possible to openly know the perceptions around the aforementioned technique.

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Posted

03/16/2023

How to Cite

Quijandría, E. A. (2023). Viraljacking analysis. Case: The Squid Game. In SciELO Preprints. https://doi.org/10.1590/SciELOPreprints.5587

Section

Human Sciences

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