Viraljacking analysis. Case: The Squid Game
DOI:
https://doi.org/10.1590/SciELOPreprints.5587Keywords:
advertising, viraljacking, social media, real time marketing, branded content, newsjackingAbstract
The objective of the work is the qualitative analysis of viraljacking, through the Theory of Advertising Appeals and Needs, the characteristics of the advertising format and the use of visual rhetorical figures. For this purpose, the case of the series 'The squid game' was used, since, thanks to its popularity among the public user of social networks, it was possible to openly know the perceptions around the aforementioned technique.Downloads
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Posted
03/16/2023
How to Cite
Quijandría, E. A. (2023). Viraljacking analysis. Case: The Squid Game. In SciELO Preprints. https://doi.org/10.1590/SciELOPreprints.5587
Section
Human Sciences
Copyright (c) 2023 Eliana Alejandra Quijandría
This work is licensed under a Creative Commons Attribution 4.0 International License.
